“Furniture that enchants and inspires” this time proposes to break barriers and paradigms.
Already at the time of the Egyptian Empire essences were appreciated, and this extended to
Ancient Greece, Rome, the courts in the Enlightenment until reaching the present day.
The history of perfume is very interesting and breaks the boundaries of time, as it was present
in religious rituals, in ancient Roman bathrooms, in the Crusades and was part of Marie
Antoinette’s care. Today it is in our homes, in our stores and everywhere.
There were many transformations that made us where we are now.
In addition to launching our new logo, JB dares once again and launches its “olfactory brand”,
its “smell”, to aromatize all stores and homes in Brazil and partner countries.
Chosen by our employees, Essência JB has become a milestone in our history, showing that we
are willing to go beyond just producing furniture, but to provide our customers with a complete
“Home” experience.
Smell it in the air...